10,000 Hug & T-Shirt Giveaway


Wonder Women of Boston, The D.O.N Clothing and SoJust to spread 10,000 hugs across Boston!
Join us on a walk from Boston Common to the South End to create a positive atmosphere in our city. The walk will be about an hour long, stopping to hug everyone we find on our way.

When you arrive at 11am you’ll be provided a Hug T-Shirt (if you have made a donation, see below) and some flyers. As we walk together we’ll be providing people we meet on the way a flyer, explain to them the 10,000 Hugs Event and how we are supporting the youth by raising awareness and giving them shirts. Then offer the people we meet a friendly hug – and ask them to hug another five people today!

DONATE via our Volt Crowd page:
We want to see our youth engaged in their communities. We want the adults in those communities to encourage and empower the youth. The DON (Definition of Nyce) produces shirts that spread positive messages – and we want to be able to give these shirts to youth at no cost to them. By joining our hug chain, they’ve certainly earned it! So donate to this Hug Chain today, and not only get a shirt for yourself – but for one of our youth, as well! We’ll also be contributing to The City School, an organization developing & strengthening the power of youth to work toward building a just society.


11:00am – 11:15am
– Receive a T-Shirt (if applicable), Get Hug Flyers.

Begin walk — Some people might want to linger in Downtown Crossing area while others go through the park toward Newbury Street.

1pm- Arrive at Laced Boston (569 Columbus Ave), for an after party with music & food.

For those who prefer not to go on the walk, Huggers can choose to stay in one place and offer hugs to potential huggees at our Hug

88-98 Nightengale Street in Dorchester, Boston
99 Salem St. in North End, Boston

Each Hug Station will have a set amount of clothing inventory to donate to youth huggers. If you are a youth hugger, please register by October 5th to be added to the list of youth who will receive a t-shirt on the day of the event – t-shirts are limited and will be given out on a first come basis.

What’s #JoinTheHug all about? Conceived by The DON (The Definition of Nyce), we’re a community oriented clothing brand dedicating the profits to charities. We’re labeled as a “streetwear” brand; outshining others in our genre as we support a non-violent culture; we believe in changing the current language – from Thugs to Hugs, in a sense. Same people, same style, slightly different script.

Who We Are
The DON is a community oriented clothing brand dedicating its profits to charity. A brand with substance – a brand you’re proud to wear. We have the same style & attitude as other streetwear brands but we’re changing the script, sharing positive messages on our shirts.